The Four Common Challenges with the Internet: 1. The first thing we want to do is figure out what niche to really market toward. If you’re the jack of all trades, you’re an agent for everybody. Our hope is that by sharing what we’ve gathered, agents can make intelligent decisions about what lead generation tactics to incorporate into their own businesses.ġ.2 The Internet The first thing is focusing on a specialty or niche. While some lead generation tactics may, in large part, be dependent upon local market conditions, agents can still benefit from learning how their peers have struggled and succeeded using these tactics in the current market.
Each lead generation mechanism has its own unique issues and opportunities that are experienced by agents looking to build their client base.
This section is broken out into ten lead-generating tactics currently utilized by our top agents.
Leads Blueprints Ten Snapshots from the Best Lead Generators in the Industryġ.1 Introduction In the first of our three-part series of Three L Blueprints, we dive into the challenges and opportunities of lead generation. 43 3.2 Inbound Sales Associate (ISA) and Outbound Sales Associate (OSA). Table of Contents Part 1: Leads Blueprints. We hope you find the information as useful as we did. Each blueprint outlines common challenges, solutions, and opportunities to important issues facing our industry and market. (You could call it a behind-the-scenes look at our writing room.) We’ve broken out our findings into a collection of blueprints that highlight each of the Three L’s. The following pages are a glimpse into what we’ve found. We thought it would be better served in the hands of the people who can use it right now-you and your colleagues. Their collective wisdom was so helpful that we didn’t want to keep the information to ourselves. Thanks to their time in the trenches, we’ve been able to garner a better understanding of the issues agents face with leads, listings, and leverage on a day-to-day basis. Scott Kato Sean Provencher Seth Dailey Sherri Campo Elliott Steve Valentine Tim Evans Tim Heyl Tom Daves Tyler Elstrom Walter Delgado Lori Ballen Lysi Bishop Mark Spain Matt Fetick Michael Marten Mike Perna Noah Ostroff Pam Butera Rebecca Burk Robert Fischer Ryan Dallas Ryan Zook Sarita Dua Heidi Fore Jeff Glover Jeff Harmes Jeff Silva John Brophy Josh Anderson Ken Wimberly Kenny Klaus Kevin Kauffman Kurt Buehler Lance Loken Lesley Thomas Lisa Becker Lisa Becker Mary-Anne Gillespie Mike Krantz We gratefully acknowledge the insight provided by the following coaches and agents:Īdam Hergenrother Alyce Dailey Ben Kinney Brian Thomas Cal Carter Chris Suarez Christie Cannon Christine Delgado Dan Grieb Danny Batsalkin Danny Burk Dylan Provencher Fred Weaver The insight we’ve gained in this early research process would not be possible without the willing participation of a smart group of thought leaders in the industry. We found that the Three L Model-that is, leads, listings, and leverage-is still as applicable as ever for depicting the core business needs of agents. We are getting ready to write the second edition of The Millionaire Real Estate Agent, so we set out to do our usual homework in the field and interviewed top agents and coaches to find out how our foundational models have changed. While everything may not make it into print or on stage, we gain a tremendous amount of knowledge and form aha’s that help to fuel both our current and future projects. Research-and a lot of it-is necessary for all we do. No part of this publication and its associated materials may be reproduced or transmitted in any form or by any means without the prior written permission of Keller Williams Realty, Inc.ĭear Readers, It should be no surprise that a great deal of research is involved when we prepare to write a book or prep for an event. All materials are copyright ©2014 Keller Williams Realty, Inc. KWRI makes no warranties either expressed or implied with regard to the information and programs presented in this product. NOTICES While Keller Williams Realty International (KWRI) has taken due care in the preparation of all materials in this product, we do not guarantee their accuracy. THREE L BLUEPRINTS A Collection of Snapshots on the Topics that Matter to the Agents of Our Industry